Tag Archives: marketing

Chapter Nineteen of The Gold in the Dark and a Writing Update!

Illustration courtesy of Ally Grosvenor.

The nineteenth chapter of The Gold in the Dark is out! New chapters, complete with brilliant chapter illustrations courtesy of Ally Grosvenor, release every other Sunday at 11 AM EST! You can get started on the series with Chapter One right here or now also on Wattpad!

Not much to report for these past two weeks; I’ve been drafting, which for me is always a painful process. I won’t lie, things are slow-going at this point—I’m still working on getting into the groove of this story, establishing characters and back story. I’m by-and-large a pantser (as opposed to someone who plots out their books), which can cause the process to be slow but also allow for creative spontaneity. So hello to the insight that aliens really like hot sauce—but heaven forbid you look at my pathetic writing speed. Oh well, it’s just the way I work. :/

This may sound funny, but I’ve also spent the last few weeks paying close attention to bookstagram. There’s kind of a long-winded explanation to this… As an indie author, I do all my marketing and social media, and there’s not enough time in the day to be on all platforms, so I have to pick wisely about where I want to be posting. It might be surprising to some people, but common wisdom in the indie community is that building up your personal newsletter is key to success. The reasoning behind this is that you don’t have to rely on algorithms for your posts to reach your audience; even if you’re following someone on Facebook, for example, there’s no guarantee that you’ll see their posts. (As an aside, I don’t think that newsletters make you immune to an algorithm effectively gatekeeping you from your audience, given that it’s really easy for Gmail to drop your carefully constructed newsletter into the dumpster that is the promos tab.)

All this said, I have a strong suspicion that newsletters are not the best way to keep a YA-reading audience updated on new releases and updates, since the demographic skews younger. (And yes, I obviously understand that older people read YA too. I am one of them.) Which leads me to Instagram/bookstagram; if I had to guess, bookstagram is the current best way for YA indie authors to connect with new readers. That means that I need to be more participatory on Instagram in a way that best connects with readers… which is a roundabout way of saying that I’m going to be going for a more “bookstagram” feel on my Instagram account, so I’ve been hard at work on that. Maybe it takes some of the magic out of all those beautiful pictures to think about things through this marketing slant, but that’s where my head’s at right now.

Anyway, drop a line down below if you actually read any of the newsletters that you’re subscribed to! Do they even arrive in your main inbox or do you subscribe and then get them relegated to a spam/promo folder? I am mega-curious about this. Myself, I have been a major slacker at newsletters; I don’t think I’ve sent one out since March. Gotta be better at that.

That’s all for now, folks! Have a great rest of your weekend, and enjoy Chapter Nineteen.